"But now...something that works....and it's not a beauty product. It's those Tummy Tuck Jeans that promise so much. To make you one size smaller, get rid of your muffin top, flatten your stomach, lift your buttocks, give unprecedented jean comfort, make you look so fabulous a night with George Clooney wouldn't be out of the question. Never before have I felt so good in a garment. Who would have thought a piece of denim could bring a person so much happiness?"
(exerpt from Noosa News November, 2008)
"The taste for ultra-skinny licorice styles, crystal embellishments and near indecent hipsters has waned and filling the gap are leg shaping jeans...with smart indigo washes...and slimming high rises that comfortably control tummies and legs for a smooth line silhouette. Designed to hold everything in, Tummy Tuck Jeans by NYDJ aka Not Your Daughter's Jeans are the latest American import causing a stir among the 40-plus generation. Sixty Three year old interior designer Prue Larse swears by them. "I need the extra elasticity, and these work wonders for every area," she confides."
(exerpt from UK Vogue July, 2008)
"Women in the US are going nuts for the brand that has more Lyrca in the fabric than regular jeans, for a svelte fit that makes you drop a size. The patented panel of extra stretch denim in the front of the pants creates a comfy corset effect. It flattens lower abs, skims love handles and lifts the butt."
(exerpt from Cleo January, 2008)
"Slipping on a pair of these jeans is the ultimate boost in body confidence."
(exerpt from the Sunshine Coast Edition January 12, 2008)
"Wave farewell to love handles and muffin tops! Tummy Tuck Jeans flatten your tummy, lift your bum and allow you to wear up to two sizes smaller without the feeling of being stuffed into tight and uncomfortable material."
(exerpt from Woman's Day January 14, 2008)
"There's a miracle cure for better bottoms and it doesn't involve going under the knife...
It's more fun than that. It involves shopping for a new pair of jeans!"
(exerpt from the Gold Coast Confidential December 18, 2007)
"For the more mature lady who prefers a little more coverage and control there is the Tummy Tuck Jean. Already a hit in the US and UK they are the latest denim promising a more pleasing silhouette. Flattening and flattering, the brand claims you can drop up to two sizes."
(exerpt from Today Tonight Channel Seven November 15, 2007)
"Tummy Tuck Jeans are available in six styles and washes and come with a patented panel of extra-stretch denim to create a comfortable corset effect. The cut is flattering - your legs will look longer and your body slimmer. What's not to like? A pair of these ought to be on the must-have list of any bride heading to a big city for her honeymoon later this year."
(exerpt from an article in Brides Magazine 1st August, 2007)
"Firstly, they make your legs look longer. Really. How? I probably wouldn’t be sticking my neck out if I suggested that it has something to do with the cut. Secondly, they make them look slimmer, and this I can explain, because I have experienced first hand the suction power of the stretch denim they use, which incorporates a patented 'criss-cross panel'. Suffice to say they’re so stretchy you could use them as a hammock, but don’t, because that same suction lifts your bottom and makes it considerably perter than it has been for some time."
(exerpt from an article in The Times May 26, 2007)
"At first there were Spandex and now there's Tummy Tuck jeans. This may be the best thing to hit the UK in years, the hype has been huge in America and now the supposed revolutionary jeans are expected to arrive in the UK "
(exerpt from an article in Catwalk Queen January, 2007)